ServGo
BMW Group Product Design Project
About
In collaboration with BMW Group Technology Office USA, focusing on the premium market segment and targeting next generation customers (Gen Z / Gen Alpha), we will look 10-15 years ahead to envision meaningful and engaging experiences that put sustainability at the core of users’ digital identities, behaviors, and lifestyles.
Time
08. 2023- 12.2023
Tools
Figma
After Effect
Rhino
Keyshot
Type
Contract
Team
3 Designers
1 BMW Design Lead
1 BMW Product Manager
1 Instructor
My Role
-
Collaborated with BMW Group USA, to research and design strategies for the future market segment.
-
Integrated digital products and services with sustainability principles to develop forward-thinking design solutions.
-
Created innovative design concepts, including personas, APP UI/HMI wireframes, design systems, and motion prototypes.
Design Challenge
How can digital products (services /experiences / etc.) help to achieve a
higher level of social behavioral change,increasing responsibility towards
sustainable practices?
What is ServGo?
Our aim is to design autonomous ride hailing with services on the go that enhance your daily road experience. Each vehicle is equipped with unique services for your convenience, optimizing your travels and aligning with your sustainable aspirations.
The ServGo system includes a Mobile App, In Car HMI, and various ServGO Modular cars, constitutes a holistic service system.
Choose your destination and select your service.
Input your customer information and choose the destination, get estimate route and time for this journey with BMW. Based on your need, preference, journey length and road condition, you’ll get the recommended options and choose the services on this go.
We provide the best ServGo car for your need.
After confirmed the service, we will request the most convenient ServGo car to pick you up. We provide multiple ServGo car for you, including: Healthcare, Dinning, Styling, Mindfulness, and utility.
Enjoy your service on the go
Hop into your ServGo vehicle and relish the journey!
A real-time HMI display will present up-to-date information about your ride. Enjoy your service on the go!
Due to the NDA, more detailed content has been protected. Thank you for your understanding.
Interested in learning more? Please Email me!